April 24th, 2020
In an article published recently in artnet.com that prompted responses from around the world, cultural strategist András Szántó posited the urgency of museums to lead the way to reopen as soon as is safely possible, providing a haven in a time of trauma and disruption and signaling a return to normalcy.
In this live-stream conversation with Parrish Art Museum Director Terrie Sultan, Szántó discusses the critical need for the arts in periods of crisis, a practical plan for the reopening of museums, and the long-term changes in their role and function.
About András Szántó
András Szántó, Ph.D. is the founder of New York-based András Szántó LLC, which provides strategic counsel to museums, cultural organizations, commercial brands, and educational institutions worldwide in all phases of the conceptualization and implementation of strategic plans and cultural initiatives. Clients have included: The Metropolitan Museum of Art, Peabody Essex Museum, Sculpture Center, Pioneer Works, MSU Broad Museum, Michigan State University, Kunstmuseum Basel, and The Dallas Museum of Art, among other nonprofit institutions. The firm is also behind many of the world’s leading brand initiatives in the arts including those of Audemars Piguet, Absolut, BMW, and Rolls-Royce. Szántó is a strategic advisor to Art Basel and is a long-time moderator of its Art Basel Conversations series.
Szántó is an influential writer and researcher in the fields of art, media, cultural policy, arts sponsorship, and philanthropy. Author and editor of numerous books and research reports, he has been a contributor to The Art Newspaper, The New York Times, Artforum, and many leading publications. András has taught art business and marketing at the Sotheby’s Institute of Art and served as director of the National Arts Journalism Program and the NEA Arts Journalism Institute, both at Columbia University.
Friday Nights at the Parrish are made possible, in part, by Presenting Sponsor: Bank of America
Additional support provided by The Corcoran Group and Sandy and Stephen Perlbinder.